Cause Marketing/ Community Programs

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

Duck Tape is getting "Ducked Out" for the 2014 Radio Disney Music Awards (RDMAs), and offering one person a chance to attend the event at Nokia Theatre L.A. April 26.

One winner will receive a trip for five to the RDMAs in Los Angeles, as well as a meet and greet with Radio Disney on-air personality Maddy from "Morgan & Maddy in the Morning."

Matthews, N.C. -- Family Dollar Stores Inc. has joined EPA’s Energy Star program as an Energy Star partner. Through its voluntary partnership with the U.S. Environmental Protection Agency’s Energy Star Program, Family Dollar will work to improve energy efficiency and sustainability and reduce greenhouse gas emissions through a strategic, corporate energy management program that will help preserve the environment for future generations.

Calgon is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.
 
"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care while staying true to the authenticity of the 60-year-old brand."

Stater Bros. Charities has presented a check in the amount of $75,000 to City of Hope to train a social worker in geriatrics and serve as the primary point person for elderly patients.

The social worker will gain hands on experience working with the geriatrics team, participate in educational conference calls, seminars and conferences and develop a comprehensive resource manual for older patients that will provide information about support services on campus and in the community.

Actor/producer Josh Duhamel and his production company, Dakotakid Media, are lending their services to PetSmart Charities for the launch of Rescue Waggin': Tales from the Road.

Under the direction of executive producers Duhamel and Jude Weng, the eight-episode web series follows homeless dogs as they travel hundreds, even thousands, of miles for a better chance of being adopted. The web series includes cameos from a cache of celebrity pet adoption advocates, including Kristen Bell, Adam Shankman and Bret Michaels.

Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.