Cause Marketing/ Community Programs

The Kids In Need Foundation will hold its 15th annual Kids In Need Foundation Education Celebration Gala Wednesday, Sept. 25, at the Depot, in Minneapolis, Minn. 

A cocktail reception, sponsored by Target, will kick things off at 6:30 p.m., followed by the Gala Dinner, sponsored by 3M, at 7:30 p.m. 

Chicago -- Ebay, Walmart and McDonalds are tops when it comes to in-store charity donations, according to a study by Cause Marketing Forum that ranked the largest consumer donations at the point-of-sale last year. More than $358 million was raised in 2012 through a total of 63 corporate-backed charity checkout campaigns identified by Cause Marketing.

Fayetteville, N.C., is the next stop for Walmart’s Saluting Heroes Together campaign, which together with Operation Homefront, aims to honor the men and women who have served or are currently serving in the military, as well as their families. 

Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

Bentonville, Ark. – Wal-Mart has launched an initiative to hire any honorably discharged US military veteran within the first 12 months after they have been on active duty. Through a program dubbed Veterans Welcome Home Commitment, Wal-Mart anticipates hiring more than 100,000 veterans by 2018.

CINCINNATI — Kroger plans to provide $2.3 million to support the USO's broad range of programs that assist service members and their families, as part of its Honoring Our Heroes campaign.

For the following two weeks, store-wide promotions will feature hundreds of popular products at special sale prices. Customized shelf tags will highlight participating items, including Kroger's own products and items from key partners, including Unilever, Coca Cola, Kraft, Nestle, Frito Lay, Procter & Gamble, ConAgra and Dannon. Start and end dates vary by region.

BELLEVUE, Wash. — Eddie Bauer first ascent guide Melissa Arnot summited Mt. Everest for the fifth time, the most of any woman in history. Arnot's celebratory summit falls only weeks after the 50th anniversary of the 1963 expedition outfitted by Eddie Bauer that marked the first American summit of the mountain by Jim Whittaker and his Sherpa partner, Nawang Gombu, and later by Tom Hornbein and Willi Unsoeld via the West Ridge.

INDIANAPOLIS — Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 Izod IndyCar Series. The sunscreen products producer is leveraging the partnership to market its Banana Boat Sport Performance CoolZone sunscreen and Banana Boat Protect and Hydrate Sunscreen lotions. 

MENOMONEE FALLS, Wis. — Kohl’s has made a $250,000 cash donation to the American Red Cross, toward tornado relief efforts in Moore, Okla., and the surrounding area. The American Red Cross is delivering emergency supplies and services to the tornado-impacted areas.

SAN ANTONIO — This Memorial Day weekend, Walmart and Sam's Club will launch the company's initiative to hire 100,000 veterans throughout the next five years.  

The event will take place Saturday, May 25, from 11 a.m. to 2 p.m. at the Walmart supercenter located at 8923 W. Military Rd. Lunch and giveaways will be provided by Walmart and Sam's Club suppliers, including Johnsonville's World's Largest Grill. The event is part of the continuing Saluting Heroes Together campaign, which Walmart launched May 18 with Operation Homefront.