Cause Marketing/ Community Programs

Fitness and lifestyle brand Athleta is sponsoring this year's Esprit de She 5K and 10K races, designed exclusively for women, to be held Thursday, June 27, at the Koka Booth Amphitheatre in Cary, N.C., just 15 minutes from downtown Raleigh.

Athleta's mission to "celebrate and inspire women athletes of all levels" while outfitting them with apparel geared toward athletic pursuits that include yoga, Pilates, running, swimming and biking, is in line with the Esprit de She event.

By John Paluszek, [email protected]

This time it is different.
 
But the question remains: Is it different enough? Let us, then, count the ways.
 
The “tipping point” may seem facile, but the current dramatic increment of tragic incidents is now more toxic to more corporate reputations.  That’s a big deal, generating a new dimension of company action.
 

The world’s largest company held its annual shareholders meeting Friday morning and the most noteworthy development at the event — aside from a $15 billion share repurchase authorization — was a surprise appearance and glowing comments by Hollywood heavyweight Tom Cruise.

SAN DIEGO — Pet specialty retailer Petco is launching a campaign to teach children how to safely approach and interact with dogs. The educative measure aims to lower dog-bite statistics, which drives traffic into its brick-and-mortar stores.

Petco certified dog trainers recommend that children follow the SAFE method, which is explained as follows: 

S: Stop, stand still and turn sideways before getting close to the dog.

WESTKLAKE VILLAGE, Calif. — Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.

NEW YORK — In commemoration of National LGBTQ Pride month, Macy’s and its employees will participate in 23 Pride parades, hold in-store events nationwide celebrating diversity and offer special merchandise to help support the fight for LGBTQ equality.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

WASHINGTON, D.C. — The U.S. Department of Agriculture has launched the Food Waste Challenge to encourage people to reduce, recover and recycle food waste. 

The Food Waste Reduction Alliance, made up of leading food retail, food manufacturing and foodservice companies, issued the following statement:

NEW YORK — Chairman, president and CEO of Macy’s Terry J. Lundgren will be one of three men honored at the 72nd annual Father of the Year awards luncheon to be held Tuesday, June 11, at the Grand Hyatt New York Hotel. 

Lundgren will be in the company of President Bill Clinton, founder of the William J. Clinton Foundation and the nation’s 42nd Commander-in-Chief, and Major Jackson Drumgoole II, who served four tours in Iraq. 

STRATHAM, N.H. — Timberland has released its 2012 CSR performance data, showcasing the company's sustainability efforts for that year.

Among those efforts were the following:
•    39% of materials used in Timberland-branded apparel were derived from recycled, organic or renewable sources
•    98% of footwear SKUs used leather sourced from gold or silver rated tanneries