Marketing Tactics

Seattle -- Nordstrom announced it is donating one percent of every gift card sale to local nonprofits in the U.S., Puerto Rico and Canada.

"When a customer buys a gift card this Mother's Day and beyond, we hope they'll feel good knowing that the gift they're giving is a part of Nordstrom helping some great non-profit organizations do amazing things for their communities,” said Jamie Nordstrom, president of stores for Nordstrom.

Aspiring musicians with big dreams but no way to pay for them now have options thanks to a new credit initiative launched at the nation’s leading musical instrument retailer.

Guitar Center, operator of 260 stores nationwide, and Synchrony Bank, formerly GE Capital Retail Finance, reached a multi-year agreement that allows Guitar Center to provide a private label credit card program. The program is expected to launch in the third quarter of 2015 and also includes a stipulation that Synchrony Bank acquire the assets of an existing card program.

Dick’s Sporting Goods plans to spend $850 million over the next three years to add as many as 150 stores while growing total sales to as much as $9 billion with e-commerce contributing more than $1 billion.

Center City, Pa. -- X Team International, an international alliance of retail real estate advisors, announced that partner MSC Retail has completed a lease transaction with New Balance Experience Store at 1615 Walnut Street in Center City.

The new 2,200-sq.-ft. ground-floor retail space is located on Philadelphia’s leading high street, and will sit alongside The Apple Store, Urban Outfitters and Free People. It opened on April 1.

New York -- Toms and Whole Foods Market grabbed the top spots in a survey of the most socially responsible companies by marketing consultancy Good Must Grow. Rounding out the top five: Microsoft, Starbucks and the Red Cross.

The survey asked consumers to name one company or organization that is socially responsible. Seventy-nine percent of the respondents said they were familiar with the term “socially responsible,” and of those, 77% said it was an important factor in their shopping behaviors.

With Earth Day upon the retail industry all sorts of operators are touting accomplishments, including Staples where an impressive milestone demonstrates how a company can do well by doing good.

The company said it has collected more than 450 million ink and toner cartridges for recycling in the U.S. since 2005, averaging more than 60 million cartridges per year for the past four years. Through the cartridge recycling program, Staples has helped recover and recycle 234 million pounds of plastics and metals, diverting roughly the weight of 8,000 full garbage trucks from landfills.

Oak Brook, Ill. - Ace Hardware has launched the Ace Center for Excellence, a new division designed to share the retailer’s strategies and key principles of customer service.

The center’s goal is to help companies improve upon their customer experience based on Ace’s approach through customized solutions, such as keynotes and workshops.

Meijer is incenting customers to make generous donations to hunger relief organizations by offering to double their contributions.

As part of the retailer’s Simply Give hunger relief program, plans call for Meijer to contribute $20 every time a customer donates $10 resulting in a combined $30 donation to local food pantries. The company conducts its Simply Given campaign three times a year. The Spring effort runs through May 7 but the generous matching offer is good April 17-18.