Marketing Tactics

Seattle – Shoppers at select Nordstrom Inc. stores are seeing a new pop-up shop. Specialty eyewear retailer Warby Parker is operating pop-up shops at six Nordstrom locations around the country until Sept. 6, and also offering an e-commerce page on the Nordstrom site.

As part of the Pop-In@Nordstrom series of themed pop-up shops, Warby-Parker will offer Nordstrom customers a curated selection of frames, as well as four exclusive pairs of sunglasses and an assortment of literary-themed specialty items such as colored pencils and watercolor markers.

As kids prepare to head back to school this fall, the Walmart foundation is furthering its commitment to increase access to food and nutrition education for children with a whopping donation.

The retailer is making a $10.5 million donation to four national nonprofits implementing school meals programs.

New York — Where would the retail industry would be without entrepreneurs? The growth of retail is dependent on individuals who identify opportunities and take risks. Now, an organization that fosters that mentality among a future generation of difference-makers needs your vote!

Enactus USA, formerly called Students In Free Enterprise or SIFE, is looking to earn a $500,000 grant from Microsoft in the tech company’s #UpgradeYourWorld campaign which runs through August 23.

The CEO of hhgregg says his company is off to a “solid start” despite first quarter numbers that clearly show otherwise.

The retailer reported that for the first quarter ended June 30, net sales decreased 6.6% to $441.1 million compared to prior year first quarter. Same store sales decreased 6.3% compared to the prior year first quarter. Revenue for the quarter came in at $441.1 million versus the consensus estimate of $445.99 million. And net loss per diluted share was $0.32 versus net loss per diluted share of $0.36 in the prior year first quarter. 

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Panama City -- Starbucks Coffee Company has entered its 15th Latin America market.

The coffee giant — together with Premium Restaurants of America, its long-term strategic licensing partner in Central America — has opened its first store in Panama, making it Starbucks 15th market in Latin America and 67th worldwide.

Instagram is hot, and retailers that are interested in marketing their merchandise on the social network have a new option.

Olapic, a vehicle that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Luxury handbags seem to be as common these days as smartphones, and therein lies the problem for rival brands Coach, Michael Kors and Kate Spade, who all reported quarterly results this week.

As these three luxury heavyweights battle it out against brand saturation and bored shoppers midway through the year, it seems as though only Kate Spade has all the right moves.