Marketing Tactics

Target has become one of the largest retailers to enhance the in-store shopping experience while simultaneously bridging its physical and online experiences with new technology. 

After 20 years of focusing on just five states in the Midwest, Meijer is continuing an estimated $750 million investment in its sixth state -- Wisconsin -- with the opening of two more stores in Wauwatosa and Oak Creek.

Chicago -- Some shopping centers are getting dog friendly.

In response to consumer demand for dog-friendly retail centers, nearly 30 JLL-managed properties are now encouraging shoppers to bring their canine companions to the mall for themed events from 5 p.m. to 8 p.m. each Wednesday in August.

The newly launched Dog Days program will test the markets’ receptiveness to a dog-friendly shopping experience with four themed nights at participating centers:

Rue21 inc. is launching an unconventional philanthropy initiative designed to resonate with the retailer's target market.

Eliminating the multiple nameplates under which Target operates various store types is Chairman and CEO Brian Cornell’s latest move to simplify the retailer’s operations and identity.

Denver – Whatever the cool kids (and their families) are doing this summer, back-to-school shopping does not appear to be on the agenda.

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop.

In 2014, the data showed 36% of shoppers would not be shopping back-to-school, and this year the study is showing a 7% increase in those not shopping for back-to-school.

Toys"R"Us is headed to a galaxy far, far away with its next promotion.

New York -- Uniqlo is coming to Boston.

The Japanese fast-fashion retailer will open its first permanent store in the city, a two-level, 12,000-sq.-ft. flagship in Faneuil Hall Marketplace in October.

In a nod to its surroundings, the store will feature heavy earth tones, wood, and brick with the original walls of the structure exposed. Open ceilings will highlight the building’s original wood trusses.