Marketing Tactics

Chicago -- Shoppers are making retailers wait for the back-to-school rush.

The majority (65%) of shoppers will start back-to-school shopping in the next few weeks, according to JLL’s Back-to-School Survey, which also revealed that 88% of shoppers will shop at a brick-and-mortar store for either school supplies or clothing, placing minimal online orders for merchandise.

Dollar General is upping its commitment to beauty with an expanded lineup of products and an in-store beauty magazine.

Minneapolis -- Parents and others shopping for toys at Target will no longer be offered product suggestions based on gender.

The retailer announced it plans to start removing gender-based signage in several departments, including toys, bedding and entertainment. Target said it made the decision after feedback and suggestions from customers.

New York -- Local politicians and local New Yorkers differ in their views on Walmart.

Fifty-five percent of New York City residents want elected officials to let Walmart open a store within the five boroughs, according to a poll by Quinnipiac University.

The results are similar to a poll conducted by the university four years ago, when the retailer made a failed push to open in Brooklyn.

Whole Foods, which is known for luxurious produce departments and an exhaustive assortment of natural foods, is adding "brewery" to its list of offerings.

The grocery chain has been opening brewpubs at select stores throughout the U.S. The beers have been so popular with shoppers that the retailer plans to distribute one of its beers to all of its Texas stores starting in September. 

Retailers know the power of social media in influencing customer attitudes, but how many of them change their merchandising strategy seemingly based on one tweet?

San Francisco – Twitter is reportedly planning to expand the pilot of its buy button feature, and not by a small amount. According to Re/code, Twitter is negotiating with e-commerce platforms including Shopify to let potentially hundreds of thousands of retailers and other businesses directly sell goods through links embedded in tweets.  

The CEO of Overstock.com says the company is poised to take advantage of growth opportunities from "crypto-initiatives" and other means as the retailer posted an increase in revenue in the second quarter.

CEO Patrick Byrne said the company's launch of what it calls a "digital corporate bond", or a cryptocurrency-based security, based on bitcoin will fuel expansion and growth for the company.