Marketing Tactics

Specialty apparel retailer New York & Company is targeting social media-savvy young women with a new promotional campaign that brings jeans into the digital realm.

New York & Company is promoting its new line of Soho jeans with a rich media campaign featuring American Idol alum Jennifer Hudson. Through the trends section of its main e-commerce site (avoiding any content silos), New York & Company displays images of Hudson that can bring the customer directly to a product page for purchase.

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It appears that Abercrombie & Fitch Co. is starting to making progress in its turnaround efforts.

Helped by a less promotional stance and cost cuts, the teen retailer saw its profit more than double in its third quarter as it beat expectations. But similar to many other retailers, Abercrombie struck a cautious note and said it expects fourth-quarter same-store sales to be about flat.

The North Face puts its passion for adventure and the great outdoors front and center in its new flagship on Regent Street in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store has a sleek, modern look.

Hamilton Township, N.J. -- IP Associates announced it has executed an agreement with Regal Entertainment Group to anchor Independence Plaza located in Hamilton, New Jersey. The announcement comes on the heels of an eight month turnaround leasing campaign that has netted in 115,000 sq. ft. of new leases.

After reporting a sales decline and third quarter loss, Stage Stores offered a unique explanation due the location of its 847 stores.

The company’s sales and same store sales both declined 3.5% and a net loss of $9.4 million equated to an earnings per share loss of 29 cents, compared to a prior year earnings per share loss of 16 cents.

Waikiki, Hawaii -- Taubman announced that International Market Place located on the island of O’ahu in Waikiki, Hawaii, will welcome 10 restaurant concepts including those by world-renowned Chefs Michael Mina and Roy Yamaguchi.

Black Friday and Cyber Monday may still be cool, after all.

A new study on the holiday shopping habits of almost 7,000 millennials by product discovery platform Influenster shows that 93% of respondents plan on shopping Black Friday and/or Cyber Monday this year.