Marketing Tactics

It’s not going to be so easy for the 11 million-plus active members of Starbuck Corp.’s loyalty program to earn freebies.

Starting in mid-April, the coffee giant is making a change in its “My Starbucks Rewards” loyalty program whereby members will earn points, or “stars,” based on the dollars spent on the purchase. Currently, customers earn a star for each transaction, regardless of how much they spent, and are entitled to a free item after earning 12 stars.

Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.

Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.

Digital exploration and the customer experience are at the heart of two new concept stores from wireless carrier O2.

The stores were designed to revolutionize the look and feel of a traditional mobile phone shop and provide a destination for people to not just buy a phone, but to learn about the latest technology.

Enabling consumer product discovery in the omnichannel age is not a simple or easy matter. Having merchandise available and visible on store shelves is no longer sufficient. Meanwhile, products consumers see on e-commerce sites are mostly determined by prior behavior or their search choices. Furthermore, it is hard to serve effective digital promotions on the mobile screens consumers are increasingly using to shop.

Retailers of women’s intimiate apparel are poised to benefit from a shift in how millennials approach the bra-buying process.

According to the 2015 Bra Journey Insights report from global information company the NPD Group, the way millennial women shop for and select bras differs significantly from the behavior of older generations.

A brand best known for its whimsical neckties and smiling pink whale logo is opening a flagship in the Big Apple.

Vineyard Vines will open a 6,000-sq.-st. store in Grand Central Station. The company is also slated to open stores at Somerset Collection, Troy, Michigan, in early May, at Hyde Park in Tampa, Florida, in August, and at Stanford Town Center in mid-March and The Village of Corte Madera in mid-June (with the latter two locations in California).

Members of Target Corp.’s senior leadership team including CEO Brian J. Cornell, chief marketing officer Jeff Jones, and chief creative officer Todd Waterbury attended the recent TED Conference in Vancouver. In a post on the Target Bullseye Blog, the executives describe learnings such as the importance of empowering dreamers, the power of trust and reputation in social business, and why originals choose different Web browsers than everybody else.

Retailers used to be able to count on Americans spending every penny of their tax refund, but that’s not the case anymore according to new research from the National Retail Federation.