Vineyard Vines to open NYC flagship as part of ongoing retail expansion

A brand best known for its whimsical neckties and smiling pink whale logo is opening a flagship in the Big Apple.



Vineyard Vines will open a 6,000-sq.-st. store in Grand Central Station. The company is also slated to open stores at Somerset Collection, Troy, Michigan, in early May, at Hyde Park in Tampa, Florida, in August, and at Stanford Town Center in mid-March and The Village of Corte Madera in mid-June (with the latter two locations in California).



Set to open late spring 2016, the Grand Central store will be the company’s second location in New York City. In keeping with the brand’s mantra “Every day should feel this good,” it will feature decorative details meant to transport shoppers with scenes of “the good life.”



“This store opening is extremely special to us, because, in a way, it’s as if we have come full circle,” said the brand’s co-founders Shep and Ian Murray. “Prior to starting vineyard vines, we commuted everyday through Grand Central Terminal to our desk jobs - and now, to be able to bring a slice of ‘the good life’ back to the people that traverse these iconic hallways daily is somewhat of a dream come true.”