Marketing Tactics

Advertising is a key part of retailers’ holiday promotions, but consumers have several preferences about how and when they receive them.

Office Depot LLC. is collaborating with a leading global provider of business decisioning data and analytics to assist business customers.

A Canadian travel and lifestyle brand is expanding its retail footprint, and has plans to expand into the United States.

Giant Eagle Inc. customers have a new way to obtain rewards for select purchases.

U.S. retail sales data showed signs of spending stabilization in May, despite inconsistencies between age groups.

Amazon is continuing efforts to avoid and reduce packaging from its supply chain.

Gopuff is partnering with one of football’s greatest players to help grow the brand.

Starbucks Rewards members who also hold an account with the Marriott Bonvoy loyalty program can receive some unique combined benefits.