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#UGGseason is here!
It's hard to find a brand more excited about the first day of fall than UGG. Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat. -
Study: Online growth remains modest this holiday season
E-commerce may lose some appeal among shoppers this holiday season. While some industry analysts are predicting more than 15% increases in e-commerce growth during the 2016 shopping season, NetElixir’s “2016 Holiday Outlook” report predicts that e-commerce growth may only hit 11%. This conservative gain is being blamed on earlier-than-usual promotions and purchasing of holiday gifts; retailers’ use of online marketplaces rather than exclusively selling directly on their sites, and the uncertain political environment.

