Marketing Tactics

Who says you can’t go home again?   Certainly not Gap Inc., which appointed Jamie Gersch as the senior VP, chief marketing officer of its Old Navy banner, reported adage.com. She replaces Ivan Wicksteed, who left the company in March. She will come aboard at the end of October.  

Zappos.com has found a new way to “wow” its passionate shoppers.    In a strategic move to drive engagement, the online shoe retailer launched its first-ever loyalty program. Called Zappos Rewards, the progression-based program will allow customers to earn points toward future purchases, get free expedited shipping on all orders, and receive early access to exclusive products and sales.  

Forever Flawless, a global skin care company that puts diamond dust in its creams, has opened a flagship store at Westfield World Trade Center in New York.   The company, which claims to bring celebrity skin care methods to consumers, sells Black Diamond Age Defying Series, Pink Diamond Collagen treatments, and 24 Karat Gold therapy.   Forever Flawless fields stores in Hong Kong, London, Madrid, Miami, London, and Syndey, among other locales.

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Interactive media continues to shake up retailers’ digital marketing strategies.  

Sears is hitching a ride with Uber — and inviting its loyal shoppers along.   A new program, called Rider Rewards, is designed to award Sears shoppers for using Uber’s ride service. Customers that link their Sears Shop Your Way loyalty plan to their Uber account will earn $2 in loyalty points for every Uber trip they take. Besides points, the loyalty program also tailors deals to members. Drivers can also take advantage of the program, and earn up to $1,000 in certain markets.   

Knowing business is not just about sales, Staples leads the charge when it comes to responsible business practices.   The chain’s positive impact on society — and the planet, as a whole — has earned Staples a place on the Dow Jones Sustainability Index for the thirteenth year in a row. The global benchmark weighs corporate responsibility and sustainability performance among the largest 2,500 companies listed on the Dow Jones Global Total Stock Market Index.   

Americans will open their purses for holiday shopping regardless of whether Hillary Clinton or Donald Trump wins the election.      A survey of American voters by RetailNext found the vast majority will not let the outcome of election 2016 affect their planned spending this coming holiday season.   

It’s not just how much traffic a store gets. It’s what the store does with the traffic that matters. Chain Store Age will present a webinar on how retailers can increase sales even when challenged with lower store traffic.   Store traffic analytics expert Mark Ryski will draw on real-world, data-rich examples as he provides critical information on how retailers can drive significantly better retail performance for the holiday season and beyond—despite persistent ‘traffic trouble’.