Marketing Tactics

A few select malls will be the benefactors of what might prove to be the entertainment sensation of the year — a virtual reality version of "Justice League 2017."   IMAX Corp. and Warner Bros. Home Entertainment have announced a virtual reality co-venture that will issue three interactive VR versions of upcoming Warner Bros. blockbusters. "Justice League" will be the first, scheduled to hit IMAX cinemas for the holiday season, to be followed by "Aquaman" and a yet-to-be-determined film franchise.

A former Spice Girl has a new career.   Emma Bunton, a.k.a. Baby Spice, is the co-founder of a new environmentally-friendly diaper and skincare online store, according to Retail Gazette.   

Kroger Co. wants to give its employees a voice — and now they have one.   Eager to highlight the accomplishments, milestones, and personal connections made by its associates, Kroger Co. introduced Krogersteries.com, a website dedicated to its employees’ contributions, and the impact they make on the company.   

For the first time ever in 2016, U.S. restaurant sales eclipsed grocery store sales — and that’s good news for retail centers    The amount of space dedicated to food in retail centers has grown from 5% in 2007 to 15% today.  And the trend is expected to increase to 20% by 2025, according to a study, “The Successful Integration of Food & Beverage within Retail Real Estate,” from the International Council of Shopping Centers (ICSC).  

Highly promotional activity and increased multichannel initiatives not only helped Shoe Carnival hit its expectations, but exceed $1 billion in net sales for the year.   For the quarter ended January 28, 2017, the retailer’s net sales were $234.2 million, a 0.2% increase, compared to net sales of $233.7 million for the fourth quarter of fiscal 2015. While it was in line with its goals, this was just shy of Wall Street’s prediction for sales of $235 million.  

The department store chain is putting a new spin on formalwear rentals.   Through its partnership with tuxedo rental startup The Black Tux, Nordstrom hopes to attract male millennials to its new formalwear showrooms in six stores, according to ReCode.  

Hy-Vee shoppers will soon be able to buy new clothes while they grocery shop.    Two Hy-Vee locations in Nebraska will soon feature F&F clothing boutiques through the Iowa-based retailer’s franchise agreement with the British clothing line owned by supermarket company Tesco, reported The Anchorage Press.  

Five Below Inc. reported its 11th consecutive quarter of positive same-store sales results amid bullish growth plans for the current year.   The value retailer, which targets tweens and teens with a wide array of goods all priced at $5 or below, said it will open 100 stores in 2017, including its first ever locations in the state of California. The chain opened 85 net new stores in 2016.