Marketing Tactics

When shoppers talk about brands, they usually do it offline.   That’s according to a study by Engagement Labs that measured the performance of 60 brands with respect to social media and word of mouth conversations. Amazon came out on top in the retail and apparel category, followed by Nike and Nordstrom.   

Shoppers at Saks Fifth Avenue’s Manhattan flagship can now take a fitness class taught by ex-cons in addition to shopping for the latest fashions. They can even learn how to meditate.   The luxury department store has transformed its second floor into a health and fitness hub dubbed The Wellery. The 16,000-plus-sq.-ft. space is comprised of 20 individual spaces offering everything from fitness classes and exercise equipment to athleisure apparel and specialized beauty treatments. It will be open through October 2017.

Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

If you live in a big city, you gauge your age by the changing real estate. As a kid and then as a teenager, I saw Shea Stadium and Giant Stadium being built. Both are now memories. Driving a New York City cab in the early ’80s, I rarely got a fare to Williamsburg and, when I did, I quickly turned around and headed back to Manhattan over the Williamsburg Bridge.

Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories.    That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.  

Five dynamic retail and restaurant brands — Altar’d State, Bentley’s Pet Stuff, MOD Pizza, Sugarfina and Warby Parker — took home the honors as the winners of Chain Store Age’s annual Breakout Retailer Awards.

The awards, selected by CSA’s editorial board and sponsored by Paint Folks, recognize innovative retail and restaurant concepts that are on their way up —brands that have crossed the “newbie” line, and are well positioned for growth, in store, online, or both.

Fast-fashion e-retailer shines in store debut

British online fast-fashion retailer Missguided makes the leap to physical retail with a high-concept, high-impact store that brings its website to life.