Marketing Tactics

Days before Prime Day commences, Amazon is upping the ante once again.   Starting Wednesday, July 5, Alexa shoppers will have access to more than 100 exclusive deals on Amazon Echo, Echo Dot, Echo Show, Amazon Tap, Fire TV or compatible Fire tablets. Voice shoppers will also get first dibs on select Prime Day deals on July 10, between 4 p.m. and 6 p.m. PST — two hours before the general public, according to Amazon.  

Sur La Table is inviting shoppers to its version of Black Friday in July.   Replacing multiple smaller weekend sales that typically run throughout the month, the kitchenware retailer is introducing a one-day shopping event called “Lime Day.” The sale, which is set to launch on July 10, will feature more than 300 lime-themed items on sale for up to 75% off.   

Amazon has brought the saying, “Christmas in July” to life with its Prime Day global shopping extravaganza and this year's event promises to be bigger than ever.   

Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer's new exclusive brands in a posting on the company's corporate website. Here are some key excerpts:    What’s the inspiration behind these new brands?

Target Corp. is doubling down on its efforts to distinguish itself with exclusive brands and to be a leader in two key categories.     The discounter revealed in a posting on its web site that it will launch three new apparel brands and one new home goods brand in its stores and online this fall.    

Regional supermarket operator Shnucks is the latest grocer to offer customers same-day delivery.

Camping World Holdings has given an update on its plans for Gander Mountain.   Camping World, which acquired the assets of Gander Mountain and boating division Overton's in a bankruptcy auction in May, said it plans to operate 57 locations — assuming details can be worked out with landlords and final acceptable leases agreed to. Liquidation sales started in May at all 160 Gander stores.