Skip to main content

Marketing Tactics

  • Study: Prime Day 2017 on pace to be biggest yet

    Amazon is giving new meaning to the phrase "Christmas in July."  

  • Airport stores see big boost in sales

    Increased security in airports is helping to boost sales in airport stores.    Travel retail, particularly in airports, is currently a bright spot in the retail world.    Spending in airports hit $38 billion globally in 2016, according to GlobalData. It is set to grow by 27% to $49 billion by 2021.  

  • Walmart leads grocery paid-search ads — but for how long?

    Walmart leads the pack when it comes to paid search advertising in the grocery category.   That’s according to new research from AdGooroo. The search marketing intelligence provider analyzed 124 non-branded grocery store and grocery delivery keywords from June 2016-May 2017.  

  • Bed Bath & Beyond misses in Q1; store closings likely

    Bed, Bath & Beyond, which missed sales and earnings expectations for its first quarter, is focusing online for growth.   Citing strong digital growth, CEO Steven Temares said on the chain's quarterly earnings call that he expects store closings to increase as leases expire and as the way customers shop continue to evolve.  

  • Social network giant improves visual search engine

    Pinterest is giving its image-based search engine an upgrade.   Pinterest introduced Lens in February. Since then, users have been pointing their mobile cameras at objects they see out in the real world, from apparel and accessories to decor, and Lens serves up similar styles or related information on their mobile device’s screen.   

  • Indochino, West Edmonton Mall, Edmonton, Alberta

    Indochino's recently opened showroom at West Edmonton Mall showcases the omnichannel brand's stylish approach to customized menswear apparel.   The 3,200-sq.-ft. space features eye-catching graphics, both on the exterior and interior, along with video screens that convey the brand's message of offering a “luxury tailoring experience without the high price tag.”   

  • Report: Department stores missing the mark in key digital area

    When it comes to mobile, department stores have a ways to go.   That's according to an annual report by L2's annual L2 Digital IQ Index: Department Stores 2017, which benchmarks the digital performance of 64 department stores operating in 14 markets globally. The report examines a brand's strengths and weaknesses across the four digital dimensions of site and e-commerce, digital marketing, mobile, and social.   

  • Study: The missing link in omnichannel success is....

    Retailers can gain huge competitive advantages in an increasingly digital marketplace by leveraging consumer insights.   That's according to “The JDA Voice of the Category Manager.” The report, from JDA Software Group, tapped nearly 100 professionals responsible for category management and merchandising activity in North America.  
X
This ad will auto-close in 10 seconds