Marketing Tactics

Amazon is giving Hilton Honors members a new way to redeem their points.    The global hospitality company is joining Amazon’s Shop With Points program, a move that will enable Hilton Honors members to redeem their loyalty points for purchases on Amazon. Hilton is the first hotel brand to join Amazon’s program.   

Social media plays a huge role — bigger than pricing — when it comes to influencing the purchase decisions of Generation Z.   

School may be back in session, but the back-to-school (BTS) shopping frenzy continues.    And as parents continue to purchase merchandise from newly distributed classroom supply lists, 42% of BTS shoppers expect to spend more this school year compared to 2016, according to new research and insights from Acosta, a sales and marketing agency in the consumer packaged goods (CPG) and retail merchandising industry.  

Kohl's is extending its collaboration with Amazon in a way that is almost sure to drive increased traffic into its stores while solving one of the online giant's biggest challenges.     The department store retailer will begin accepting Amazon.com returns at 82 Kohl's stores in Los Angeles and Chicago. The chain will not only ship eligible items back to an Amazon fulfillment center free of charge, but will also pack up the goods for shipping if the customer has not done so.    

Fort Worth-based Trademark Property Co. has launched fundraisers at its properties in Texas to aid victims of Hurricane Harvey. Proceeds will be distributed via United Way, which is waiving all general and administrative fees in the arrangement with Trademark.   Tenants, financial partners, customers, and the community are being engaged in events, and Trademark has pledged to match up to $150,000 in donations. Miller Capital Advisory has pledged a matching donation total of $50,000 for fund collected at La Palmer in Corpus Christi. 

Amazon is putting Fashion Week couture items into Londoners’ hands within an hour.   Amazon is partnering with designer Nicola Formichetti to offer one-hour delivery to London-based Prime customers. Available items were originally featured on the catwalk during a London Fashion Week fashion show on Saturday night, according to Reuters.  

Rue La La members are getting a new “perk” for their loyalty.   The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks.  

The Tile Shop has expanded its presence in greater Detroit with the opening of its sixth metro store in Troy.    The new location features 14,750 sq. ft. of showroom space and over 4,000 tile designs for consumers and the professional trade. It also features more than 30 fully decorated displays providing design inspiration