Marketing Tactics

Quality is becoming more important than price for consumers.

As Amazon gears up for its fourth annual Prime Day shopping extravaganza, the company is expecting to hit new milestones.

Aerie is using a new social media campaign to drive body acceptance.

Prime discounts will launch at Whole Foods Market stores nationwide starting Wednesday.

Party City is looking to fill the void left by the demise of Toys “R” Us — at least for the holiday season.

The fast-growing online company that disrupted the mattress industry has its sights set on brick-and-mortar expansion up north.

The timing of the Fourth of July holiday — it falls on a Wednesday this year — will put a crimp on celebrations and spending this year, but not by that much.

For the third consecutive year, a regional supermarket operator has nabbed the top spot in an annual consumer study.