Marketing Tactics

Shoppers engage digitally with grocers in lots of ways, from checking circulars to getting recipes. Ordering groceries, however, is not the most popular activity.

Six retail companies rank among the top 25 most loved brands in America.

Regional grocery co-op ShopRite is partnering with digital recipe network Chicory in a new omnichannel shopping venture.

GameStop Corp.’s losses mounted in the fourth quarter as the company continues to deal with headwinds from the decline of physical game disc sales and the changing gaming environment.

A new survey reveals the social media platform marketers consider most important for influencer marketing.

Count Wayfair among the online retailers seeking to get a jump on Amazon Prime Day.

eBay is making changes to its advertising strategy.

Reports of 5G service soon flooding the market are everywhere, and even though the technology is still some years away from mass adoption, the race for faster and better connectivity is underway.