Marketing Tactics

Small and medium-sized businesses (SMBs) selling products in online Amazon stores are ready to learn.

eBay is celebrating spring with a special online sale that will last 384 hours.

A new survey of 1,000 consumers reveals the line between effective personalized marketing and creepy invasiveness.

Iconic athletic apparel brand Champion Athleticwear continues to expand its retail footprint, with the opening of its fifth U.S. specialty store.

Tiffany & Co. reported mixed results for its fourth quarter as profit topped the Street estimates but revenue fell short amid “external challenges and uncertainties” that included lower tourist spending.

Tesla is reversing course on another customer-facing aspect of its business.

After multiple quarters of good progress, Tiffany came back to earth with a bump in its final quarter.

Entrepreneurs across the U.S. have a chance to pitch their products to the country’s biggest retailer.