Marketing Tactics

Lululemon will open its second-biggest location at the nation’s largest mall.

Rebag continues to capitalize on the resale boom.

Two retail giants provided interesting insights into how they are working to improve communications and get more personal with shoppers in a presentation at the 2019 Path to Purchase Expo (P2PX) in Chicago.

In today’s disrupted environment, targeting the right shoppers with the right messages is crucial — not only for attracting new shoppers but retaining existing ones as well. 

Dunkin’s new promotional holiday pop-up occupies virtual space.

New data from e-commerce platform Shopify reveals three key factors millennial shoppers will look for this Black Friday.

KFC is piloting a new, tech-enhanced format.

Walmart is introducing new app features as part of its holiday shopping offering — including scan and shop services on its seasonal toy catalog.