Marketing Tactics

As the world adjusts to the impacts of COVID-19, online shopping has become a lifeline for consumers and retailers alike.

That old proverb about getting lemons and turning them into lemonade? Easton Town Center, in Columbus, Ohio, performed a nifty COVID version of it. 

Target Corp. is offering its biggest holiday deals earlier than ever and joining a chief rival in shuttering stores Thanksgiving Day.

Old Navy is teaming up with a leading young women’s lifestyle site to create a new product line aimed at 10-to-13-year-olds.

Look at a leasing brochure for a modern-day town center and there you will find two words that have been underlined by the COVID-19 crisis: “gathering places.”

In a time defined by uncertainty, one thing is clear for retailers: How they recover from any COVID-induced slump will hinge on what they do in the remaining days of July and August.

Dollar General Corp. is partnering to hold a virtual supplier diversity summit.

Pandemic and politics are causing a big spike in company boycotts.