Marketing Tactics

Cole Haan has brought its new tech-enabled store concept to one of Tokyo’s most fashion-forward shopping districts.

Ikea is closing the book on its iconic printed catalog.

Dover Saddlery is galloping ahead with the rollout of a digital gifting solution.

The Michaels Cos. reported a better-than-expected third-quarter performance, driven by strong demand in its stores and online, where sales surged 128%.   

Walgreens is joining the increasingly crowded field of drugstore and grocery chains that open their customer base to targeted advertisements from suppliers.

FedEx continues bolstering its e-commerce capabilities as it competes with Amazon’s growing proprietary delivery capacity.

Lowe’s has teamed up with the NFL to bring some holiday cheer to those who need it most.