Crocs steps into digital gifting

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

A specialty footwear brand is enabling both buyers and recipients of digital gifts to customize and personalize purchases.

Crocs is deploying the Loop Commerce GiftNow gift experience management platform that manages all facets of digital gift purchases, from gift card enablement to gifting curation and personalized delivery. With GiftNow, consumers can send personalized digital gifts and gift cards in seconds via email and text, and recipients can exchange or modify their items before they ship - without notifying the gift-giver. 

Customers can choose to send a digital gift card that they can personalize with a written or video message. The GiftNow platform has also expanded its set of capabilities to enable gift card promotional programs, including buy-one-get-one (BOGO) or give-one-get-one card promotions. 

Crocs has been increasingly adjusting its customer experience to meet the needs of omnichannel shoppers since the outbreak of COVID-19 in March. Another retailer which has been digitally pivoting in response to the pandemic, Dover Saddlery, is also utilizing GiftNow and recently rolled out the platform to its sister brand Dressage Extensions.

"We want to delight our customers and those they shop for every single day, whether it's in the store, on their mobile devices or web browsers,” said Feliz Papich, senior director, digital growth, at Crocs. “As physical gift cards are very popular in our stores, we want to ensure that e-gift and digital gift cards are as easily accessible and provide a superior experience for the gifter and recipients who are shopping online at The GiftNow solution has allowed us to do that seamlessly while also providing the ability to personalize the e-gifting experience."