Lowe’s, NFL donating Christmas trees to those hit hardest by pandemic

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Lowe’s, NFL donating Christmas trees to those hit hardest by pandemic

By Marianne Wilson - 12/02/2020

Lowe’s has teamed up with the NFL to bring some holiday cheer to those who need it most.

Starting on Dec. 1, the home improvement retailer will be donating and delivering $1 million worth of pre-lit Christmas trees to families and organizations impacted by the pandemic. 

During the next two weeks, Lowe’s will partner with the NFL and nonprofits nationwide to deliver more than 13,000 Christmas trees to homes and facilities in need of extra cheer, from childcare and youth centers to first responder stations and nonprofit housing organizations. 

“At a time when holiday moments at home are more important than ever, we wanted to spread a little joy to those who have been impacted most by the pandemic this year,” said Marisa Thalberg, Lowe’s executive VP, chief brand and marketing officer. “With the holidays upon us, this initiative is one way we are giving back to ensure even more people can brighten their homes this season.”

Among the NRF players participating in the initiative is Dak Prescott, quarterback for the Dallas Cowboys. Through Prescott’s Faith Fight Finish Foundation, Prescott will partner with six Dallas-area organizations and non-profits to donate more than 100 pre-lit Christmas trees to deserving families.
In addition to Prescott, NFL players including Jared Goff, Adam Thielen and Andy Dalton are joining Lowe’s to deliver Christmas trees to families through organizations they’ve personally selected within their local communities. Select players from the Lowe’s Home Team, a group giving back to their NFL hometowns throughout the season such as Kelvin Beachum, C.J. Ham, Calvin Ridley and Robert Woods, are also supporting the initiative different ways, with more details surrounding player involvement to follow.

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