Marketing Tactics

Chipotle Mexican Grill is turning to the hottest new Gen Z social network, brick-and-mortar stores, and CashApp with its Halloween promotion.

Core retail sales remained solid on a monthly basis in September and saw another year-over-year gain despite an interest rate hike from the Federal Reserve and continuing inflation.

Now that the Amazon Prime Early Access Sale is over, it’s time to look back and see what the industry can take away from this event.

JCPenney is not wasting any time after Halloween to begin its holiday promotions, and is giving store employees a Turkey Day break.

As consumers continue to face consistently high inflation, discretionary spending will be far less this holiday season than in years past.

Lowe’s Cos. Inc. is partnering with Yahoo to expand its capability to connect advertisers with its customers.

Teens are still spending despite higher prices and other concerns — and they have some clear brand favorites.

Starbucks Coffee Company and Delta Air Lines are linking their loyalty programs to increase rewards opportunities for members.