Marketing Tactics

Washington, D.C. -- The Conference Board said Tuesday that its Consumer Confidence Index reached its highest level in eight months as Americans grew more optimistic about the job market.

The Index climbed to 60.6 this month, up from 53.3 in December. While that reading surpassed expectations, it still falls short of the 90 level that indicates a healthy consumer mindset.

The January figure was the highest since last May's 62.7, and hasn’t been above 90 since the recession began in December 2007.

New York City -- TF Cornerstone said it has signed a 10-year, approximately 3,500-sq.-ft. lease with Bakehouse at 113 Horatio Street, in the Meatpacking District of New York City.

In addition to the ground floor, the bakery will occupy approximately 3,500 sq. ft. of the building’s basement and will primarily be wholesaling cakes and pastries to the hotel and restaurant industry. The space will also be built out to accommodate a café/bakery and a French bistro-style restaurant which is anticipated to open this spring.

DALLAS -- Tuesday Morning reported that net income for the quarter ended Dec. 31 was $17.3 million, compared with $18.5 million in the year-ago period.

Net sales decreased 3.6% to $279.3 million from $289.6 million. Same-store sales decreased 3.2%.

According to Kathleen Mason, president and CEO: "We anticipate that we will return to positive comparable sales for the remainder of the fiscal year.” Tuesday Morning reported four consecutive quarters of same-store sales growth prior to the second quarter.

Online sales soared to new heights this past holiday season even though major retailers had a tough time attracting traffic during December. For example, Target.com during December had 37.3 million unique visitors which sounds like a lot and was enough to earn it the 30th ranking on comScore’s top 50 Web properties report released this week.

LOS ANGELES — IBISWorld predicted Valentine's Day will boost retail sales in a new report.

The independent market and research firm said that consumers are expected to spend 5.8% more on Valentine’s Day purchases this year than last year, totaling $18.6 billion, or about $125 per person.

Big gains will be seen across all categories. Jewelry is expected to see an 11.3% boost, greeting cards and candy are projected to grow 4.9% and 5.1%, respectively, and clothing and lingerie should see a 3.4% rise.

BENTONVILLE, Ark. - Walmart, the presenting sponsor of the America I AM: The African-American Imprint tour, will offer specially-priced tickets at select Walmart stores in the Washington, D.C. area.

Walmart is offering tickets at the lowest available price: $10 for adults and $5 for children, or 17% off standard ticket prices.

America I AM is a four-year touring museum exhibition that celebrates nearly 500 years of African-American contributions to this country.

Beachwood, Ohio -- Developers Diversified Realty Corp. announced a new gift-card partnership with MasterCard Worldwide in Puerto Rico.

The MasterCard program, called the Isla Plus Card, represents an extension of a significant, long-term partnership between the two companies in Puerto Rico. The Isla Plus Card is designed to promote even greater acceptance among merchants and consumers, and provide the flexibility consumers demand in gift-card programs.

If you think of Ricky Martin as a one-hit wonder (who doesn’t remember “Livin’ la Vida Loca?”) guess again. Since that catchy pop tune was released more than 10 years ago, Martin became a bonafide superstar selling 65 million records worldwide. Now he has a memoir title Me on the New York Times Bestseller list and an exclusive agreement with Target to serve as a distribution partner for his 12th album, Musica + Alma + Sexo.