Marketing Tactics

EL SEGUNDO, Calif.  -- Fresh & Easy Neighborhood Market announced that it has debuted the winning design from its first-ever Design-A-Bag contest in its stores this week. The new reusable bag retails for only 79 cents and has already been a big hit with customers with thousands already sold. The bag's creative design was hand-drawn by Los Angeles resident Josephine Close, who received a year's worth of free groceries for winning the contest.

ATLANTA - Hair accessories brand Goody is gearing up for spring with the launch of its new Modern Organica collection, exclusively available at Target next month.

This season, headbands comprised of shells and barrettes dressed in colorful knits will help beauty mavens get back on-trend while staying true to their roots. Mother of pearl embellishments provide a feminine feature, while earth stones and nature-inspired designs add a glamorous touch.

CUPERTINO, Calif. -- Apple announced that for its first quarter ended Dec. 25, 2010, it posted record revenue of $26.74 billion and record net quarterly profit of $6 billion, or $6.43 per diluted share. These results compare to revenue of $15.68 billion and net quarterly profit of $3.38 billion, or $3.67 per diluted share, in the year-ago quarter. 

NAPERVILLE, Ill. -- OfficeMax and organization expert Peter Walsh announced the launch of a new collection under the "Peter Walsh you.organized" brand. 

BOCA RATON, Fla. -- Office Depot announced that will once again provide customers with free copies, up to 25 single-sided pages, of 2010 tax returns.

Through April 15, 2011, customers will be able to participate in this special offer by visiting the Copy and Print Depot in any one of the more than 1,100 Office Depot retail store locations nationwide.

Talk about favorable media coverage. CNBC aired a one-hour special last week called “Target: Inside the Bullseye,” that served as more of a glowing endorsement of the company than the probing documentary implied by the title.

BENTONVILLE, Ark. — Walmart's philanthropic arm announced a $2 million donation to help food banks save money on energy bills.

This funding, the Walmart Foundation said, will help 16 food banks "go green," by becoming more energy efficient through lighting, refrigeration or heating and air conditioning equipment upgrades.

This initiative is a part of Walmart's commitment to fighting hunger. In May, Walmart and the Walmart Foundation announced a $2 billion cash and in-kind commitment through the end of 2015, including:

LOS ANGELES — Looking to offer a greener option for users of Styrofoam and noncompostable insulated cups, Repurpose Compostables has launched a new insulated hot cup that is 100% compostable.

One Cup requires no sleeve, uses 65% less carbon dioxide than a traditional cup and can be composted in 90 days, the company said. The insulated cups also feature Ingeo-based lining, which eliminates the need for "double cupping," to assure the beverage, and not the drinker's hands, stay hot.