Marketing Tactics

MINNEAPOLIS -- Best Buy announced that it is helping consumers get ready for the Super Bowl by offering deals on Samsung products in stores and online through Feb. 5. 

Best Buy's deals include:

Canton, Mass. -- Dunkin' Donuts has signed agreements with four franchisees to develop 16 restaurants in Tampa, Orlando and Tallahassee over the next several years.

Dunkin' Donuts development throughout Florida is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country.

TOKYO -- Sony Computer Entertainment has unveiled "PlayStation Suite" (PS Suite) for Android based portable devices.

In providing the PlayStation experience on Android based portable devices, SCE said it will commence a "PlayStation Certified" license program for hardware manufacturers.  Through this program, SCE will offer necessary support, including development support as well as logo licensing, to ensure the delivery of PlayStation quality experience across various devices.

First it was Walmart U.S. president and CEO Bill Simon at the White House with First Lady Michelle Obama announcing a healthy food initiative that generated enormous amounts of favorable publicity for the company. Now we get word out of Europe that Walmart president and CEO Mike Duke and Walmart International president and CEO Doug McMillon not only attended the World Economic Forum in Davos, Switzerland, they hosted a breakfast meeting.

New York City -- The National Retail Federation’s 100th Annual Convention & Expo -- The BIG Show -- at the Jacob Javits Center in New York City featured more than 500 exhibiting companies and presentations from a stellar line-up of top-tier retailers, analysts and industry consultants. This exclusive report, the 2011 NRF BIG Show Wrap-Up, from Chain Store Age, details some of the show’s highlights.

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HOFFMAN ESTATES, Ill. -- Kmart, LF USA and Latin World Entertainment Licensing announced the launch of a new lifestyle collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the "Modern Family" star's signature style of glamour and sexiness with an air of approachability, according to a press release.

The collection, which will include sportswear, dresses, handbags, jewelry, and footwear will be available at over 800 Kmart stores nationwide and Kmart.com beginning this fall.

Topeka, Kan. -- Payless ShoeSource announced that Vincent DeSantis has been promoted to senior VP and chief marketing officer for Payless, reporting to LuAnn Via, CEO of Payless.

NEW YORK — At a press event in New York on Wednesday, Pacific World and Walmart officially took the wraps off a new eco-friendly beauty line for tweens, aptly named GeoGirl.

The line, which has a suggested retail price between $3.98 and $5.98, is launching exclusively at about 1,250 Walmart stores and on Walmart.com beginning in March. The 69-SKU collection includes makeup for face, lips, cheeks and eyes, as well as skin and body care. A GeoGirl website is slated to launch Feb. 24.