Saving people money so they can live better, in Davos?

First it was Walmart U.S. president and CEO Bill Simon at the White House with First Lady Michelle Obama announcing a healthy food initiative that generated enormous amounts of favorable publicity for the company. Now we get word out of Europe that Walmart president and CEO Mike Duke and Walmart International president and CEO Doug McMillon not only attended the World Economic Forum in Davos, Switzerland, they hosted a breakfast meeting. Not that participation in such an event doesn’t make sense -- Walmart is the world’s largest company with increasingly global aspirations -- it just isn’t a visual the world is accustomed to seeing from Walmart.

Fortune’s senior editor at large, Adam Lashinsky, attended the breakfast and offered the following account, click here.