Payless names new chief marketer

Topeka, Kan. -- Payless ShoeSource announced that Vincent DeSantis has been promoted to senior VP and chief marketing officer for Payless, reporting to LuAnn Via, CEO of Payless.



In his role DeSantis is responsible for all marketing and branding initiatives for the retailer. He also oversees the development and growth of Payless' brand portfolio that includes names such as Airwalk, Champion, Dexter, American Eagle for Payless, Above the Rim as well as its designer labels Christian Siriano for Payless, Isabel Toledo for Payless and Lela Rose for Payless, among others.