Marketing Tactics

Atlanta -- The Home Depot said Tuesday it will hire more than 60,000 seasonal associates in time for the company's second annual Spring Black Friday event.

The retailer will implement the spring promotion market-by-market over four different weekends in the spring. The event marks the start of home improvement's busiest shopping season. 

Vienna, Va. -- Business listings identity management provider Localeze said Tuesday that casual dining restaurant Texas Roadhouse is using its local search solutions.

Since launching the local search business listings identity management, Texas Roadhouse said it has experienced a 40% increase in website traffic directly from online listings found on local search, mobile and social platforms like Google, Yahoo, Bing, YP.com and Facebook.

MINNEAPOLIS-- This spring Target is celebrating the five-year anniversary of its GO International program with a collection that features 34 dresses from 17 past GO International designers. Ranging in price from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10 at most Target stores and Target.com.

ATLANTA -- The Home Depot announced it will hire more than 60,000 seasonal associates in time for its second annual Spring Black Friday event.

Like the traditional Black Friday that occurs the day after Thanksgiving to unofficially start the holiday shopping season, The Home Depot's Spring Black Friday marks the start of home improvement's busiest shopping season -- the spring. 

Minneapolis -- Target Corp. said Tuesday it will open a small-format store in an historic Chicago building constructed in 1899 to house a department store. The national landmark, designed by famed architect Louis Sullivan, was home to the Carson Pirie Scott department store from 1904 to 2007. The retailer also announced that its small-format locations across the United States will be named CityTarget, including the store in Chicago.

Hoffman Estates, Ill. -- Look out Lane Bryant. An exclusive line of plus-size apparel is launching this month at Kmart under the LYS brand names, which stands for love your style and love your size. The LYS collection is said to feature trend forward separates that are designed to flatter plus-size women of all shapes and sizes including printed halters, skinny jeans and tunic dresses.

Chain Store Age has launched the third edition of its New Product Digest, which is designed to provide retailers with the latest news regarding new products and services, and to help suppliers promote their companies while influencing buying decisions. The companies featured in this volume include Cowan + Associates, Tarrant Lighting and Academy Fire Protection. Check out this month's edition.

Mahwah, N.J. -- Jeweler Bailey Banks & Biddle said Tuesday it has joined TD Retail Card Services’ L.J.C. private-label credit-card program. 

Under the agreement, TD Bank, N.A. will direct the L.J.C. program, which features a revolving private-label credit card created specifically for independent and small-chain retailers of jewelry and other luxury items. Cardholders can avail themselves of a number of special financing options, including multiple deferred interest and equal payment promotions.