Marketing Tactics

San Francisco -- 5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.

Boca Raton, Fla. -- Office Depot is launching the 2011 Green Business Challenge in partnership with Local Governments for Sustainability USA (ICLEI) and elected officials from across the United States.

New York City -- Retailers across the nation issued updates on their environmental initiatives in the days leading up to Earth Day, April 22. Starbucks Coffee Co. released its tenth annual "Global Responsibility Report," noting it has reduced water use, increased its renewable energy purchases and is testing a new energy management story (see story here).

Cincinnati -- Macy's announced that it is taking new steps to become a more sustainable company.

"Our company has embraced the principles of sustainability, and we continue to take actions that are tangible, measurable and meaningful in reducing our use of scarce resources and improving the efficiency of our business in serving customer needs," said Tom Cole, Macy's chief administrative officer. "We have made significant progress over the past several years, and we continue to move forward with new ideas in 2011 and beyond."

Troy, Mich. -- Oakland Mall is using social networking as a tool to get shoppers involved this Mother's Day to benefit Moms at Detroit Rescue Mission Ministries (DRMM), a non-profit agency dedicated to assisting the homeless and getting them back on their feet.

New York City -- Oakley has opened a store in New York City’s Times Square. The shop features an Oakley Custom bar where customers can create their own renditions of Oakley eyewear and goggles. An on-site etching machine allows customers to personalize their designs with engraving.

SUNBURY, Pa. — Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

Weis Markets’ Facebook fans now are eligible for these coupons at Facebook.com/WeisSuperMarket. The coupon offers include $5 off a $50 purchase; $1 off 12-oz. Weis quality granola; $1 off 12-count Weis quality coffee solos and $1 off a Weis Five Star item.

Redmond, Wash. -- Apparel retailer Rue21 has selected PlayNetwork to produce and program in-store music and messaging for 672 Rue21 retail sites in 44 states.

The rue21 stores will be the first to feature PlayNetwork’s new MC550 media player, which which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.