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Marketing Tactics

  • Report: Smartphones impact customer expectations

    New York City -- A recent survey by Deloitte found that the proliferation of smartphones – coupled with social network popularity -- has had a significant impact on what consumers expect from retailers and their in-store shopping experience.

  • First Data report: Year-over-year surges

    Atlanta -- A report released Monday by First Data Corp., which tracks year-over-year same-merchant activations, redemptions and reloads of merchant-branded prepaid cards in the United States, including spending, gift, incentive and promotional cards, revealed that delayed post-holiday redemptions and incentives drove activations in first quarter 2011.

  • eBay helps customers cash in on broken devices

    SAN JOSE, Calif. -- eBay announced that its is now offering limited-time pricing for broken or damaged iPods, iPhones and iPads through its Instant Sale program. Additionally, eBay said it will offer every user that sends in their device -- broken or not -- a bonus $5 eBay gift card and a matching $5 donation to Global Green USA.

    Through April 30, eBay Instant Sale will begin paying up to $150 for broken iPads, $100 for iPhones, and $50 for iPods. 

  • Ralphs, Food 4 Less raise more than $100K for Japan earthquake relief

    LOS ANGELES — Two Kroger banners have raised funds to benefit Japan earthquake and tsunami victims.

    Ralphs and Food 4 Less said they raised more than $100,000 for the American Red Cross' International Response Fund for its Japan relief efforts. The retailers hosted a fundraising campaign that ran from March 21 through April 9.

  • Office Depot gets new ad agency, still without CEO

    BOCA RATON, Fla. -- Office Depot didn’t have to look far in its search for a new agency of record, as the Boca Raton, Fla.-based office supplies and services company announced the selection of Fort Lauderdale-based Zimmerman Advertising.

  • Greenpeace ranks Target 2nd as seafood savior

    Greenpeace has published its fifth annual “Carting Away the Oceans” report examining the retail industry’s seafood practices, and none of the 20 companies featured are where the environmental group thinks they should be in terms of sustainability and responsible harvesting practices.

  • Wet Seal opens at Esplanade Shopping Center

    Oxnard, Calif. -- New York City-based Centro Properties Group announced that Wet Seal has opened a 6,000-sq.-ft. store at Esplanade Shopping Center, located in Oxnard, Calif. 

    The new store celebrated its grand opening on April 16.

    Centro Properties Group is the owner of Esplanade Shopping Center.

  • Deloitte: Consumers turn to various resources for recall information

    NEW YORK — Consumers that seek timely and detailed information about product recalls look to multiple resources, according to a new Deloitte survey.

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