Marketing Tactics

ROME — Gap Inc. announced that it will open its first Gap flagship store in Rome on Via del Corso, the city’s premier shopping district. The company said it expects to open the store on July 30.

Walmart said it will donate $20 million to the Crystal Bridges Museum of American Art to provide for free admission for the next five years. The expansive world class facility scheduled to open Nov. 11 in Bentonville, Ark. was founded by the Walton Family Foundation in 2005.

BENTONVILLE, Ark.  — The Walton Family Foundation revealed Wednesday that it will donate $50 million to Teach For America, a commitment that stands to nearly double the size of the organization’s teaching ranks.

The charity that was created by the founder of Wal-Mart Stores will mete out half of the funds over a three-year period, and will increase the number of teachers to 15,000 by 2015. The remaining half of the donation will support the training of existing Teach for America instructors in seven communities.

Retailers who release monthly sales next Thursday will offer fresh insight and hard numbers on back-to-school shoppers’ early season spending behavior and that’s a good thing because so far opinions offered by forecasters are all over the place.

Back in early July, Customer Growth Partners said seasonal sales would grow by 6.2% to $467 billion, the most since 2006, despite economic headwinds.

GRAPEVINE, Texas — GameStop announced that it is now offering customers the ability to purchase digital PC games at their local store and access the titles immediately at launch. This service is available exclusively at GameStop and customers can use any form of accepted payment to make their purchase. "Deus Ex: Human Revolution" is the first of what will soon be many titles to support this new purchase method, the company reported.

Bentonville, Ark. -- The Walton Family Foundation revealed Wednesday that it will donate $50 million to Teach For America, a commitment that stands to nearly double the size of the organization’s teaching ranks.

The charity that was created by the founder of Wal-Mart Stores will mete out half of the funds over a three-year period, and will increase the number of teachers to 15,000 by 2015. The remaining half of the donation will support the training of existing Teach for America instructors in seven communities.

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that it has awarded 10 students, ranging in age from 10 to 17, with a total of $10,000 in scholarship money for post-secondary education. In addition to the scholarships, Kohl’s will donate $1,000 to a nonprofit organization of each winner’s choice.