Marketing Tactics

PLEASANTON, Calif. — Safeway announced that it has raised $10.4 million during a five-week campaign to help the Muscular Dystrophy Association develop treatments and assist people coping with neuromuscular diseases.

Chicago -- General Growth Properties, along with more than 130 of its malls, is encouraging employees and local residents in communities across the country to join them as they take pause to commemorate the 10-year anniversary of September 11. 

DALLAS — Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart. 

SAN FRANCISCO — Docker's announced that is partnering with Alexander Wang, who was named GQ's Best New Menswear Designer in America, and a diverse group of five other influential American menswear designers to unveil a limited-edition collection. Each designer will reinterpret the khaki pant in a modern way, the company reported.

New York — Consumers are spending more, but doing so in fewer transactions, according to American Express Business Insights’ most recent Business Insights Spend Sights report.

The study, which examines spending patterns across several key categories, U.S. cities and demographic groups, finds that while economic uncertainty continues to dampen overall consumer confidence, a new pattern of less frequent but measurable splurging has become evident among a range of customer groups in several categories.

New York City -- The third annual Fashion’s Night Out -- created by Vogue editor Anna Wintour -- is set to kick off on Thursday, Sept. 8, at 6 p.m. Although the shopping extravaganza has spread to more than 100 U.S. cities as well as select cities abroad, its nexus remains in New York City. More than 1,000 Big Apple merchants and designers are participating in the event, which is the kickoff to the city’s Fashion Week industry gathering.

BENTONVILLE, Ark. — Sam's Club has tapped eight all-star executive chefs to provide customers with restaurant-quality mealtime solutions.

Armonk, N.Y. -- Apparel sales are expected to post year-over-year gains during the fall shopping season (August, September and October), with especially big increases in children's apparel, according to an analytics-based forecast by IBM.

Sales in children's apparel this fall are expected to total $2.6 billion, an 11.1% increase over the prior-year period. Women's apparel sales are projected to total $9.2 billion, up 3.1% over last year.