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Marketing Tactics

  • Disaster relief outlays grow with Irene aid

    Target last week announced the donation $250,000 in cash and product to assist with Hurricane Irene relief efforts, pushing the total amount the company has committed to domestic disaster relief to more than $1 million. The donations will be distributed among relief agencies including The Salvation Army and the American Red Cross. In addition, Target is giving gift cards and 10,000 relief kits to other local, regional and national nonprofit organizations for such essentials as water and food.

  • SpendingPulse: August sales strong despite hurricane and Wall Street volatility

    Purchase, N.Y. -- The apparel, e-commerce, grocery, and luxury segments all showed continued growth in August, as the hardware, restaurant, and automotive repair sectors returned to positive territory, according to MasterCard Advisors SpendingPulse, a macroeconomic report tracking national retail and services sales.

  • Walmart U.S. CEO rallies veterans to lead 'American Renewal'

    BENTONVILLE, Ark. — Walmart U.S. President and CEO Bill Simon addressed attendees at the American Legion's 93rd National Convention on Wednesday, telling fellow Americans, veterans and Legionnaires that Walmart would create jobs in the U.S. by hiring more than 15,000 people to work in about 100 new and expanded Walmart stores by fiscal year's end.

  • Macy's beats street, Kohl's, JCPenney fall short

    NEW YORK — Macy’s reported that its same-store sales rose 5% in August, beating estimates. The retailer said sales would have been higher by 1.5% points without the impact of Hurricane Irene. Industry analysts had warned that the storm would impact department stores and specialty retailers the most as consumers focused on buying generators and other emergency and recovery items versus back-to-school and discretionary products.

  • Irene hits department stores in August; Macy’s still beats Street, Kohl’s and J.C. Penney fall short

    New York City -- Macy’s reported that its same-store sales rose 5% in August, beating estimates. The retailer said sales would have been higher by 1.5% points without the impact of Hurricane Irene. Industry analysts had warned that the storm would impact department stores and specialty retailers the most as consumers focused on buying generators and other emergency and recovery items versus back-to-school and discretionary products.

  • Sonia Kashuk brings more beauty to Target

    MINNEAPOLIS — Target is ushering in fall with Sonia Kashuk’s latest collection at Target, including shades and makeup brushes in a chic new print.

    The Sonia Kashuk 2011 fall collection includes:

    • Brush Couture Five-Piece Brush Set ($14.99): The five-piece brush set comes in a chic black-and-white tribal print and includes a powder/blusher brush, crease brush, synthetic concealer/foundation brush, small eye shadow brush and smudge brush.

    SHADE ADDITIONS

  • Sears, Kmart help support Irene recovery efforts

    NEW YORK — Sears and Kmart stores announced that they are supporting emergency relief efforts in a dozen states to help residents recover from Hurricane Irene’s damaging winds and floodwaters.

    Sears and Kmart stores will offer discounts on recovery items in stores throughout Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island and Vermont.

    Key discounts include:

    Kmart:

  • TRU looks to scare up sales with in-store 'spook'tiques

    WAYNE, N.J. — Toys"R"Us annonced that in honor of Halloween it is opening dedicated in-store "spook"tiques offering a broad assortment of costumes and accessories, safety gear, candy and more. The retailer said it will also host a special trick-or-treat event in its stores nationwide on Saturday, Oct. 29.

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