Marketing Tactics

New York City -- Macy’s has launched a new online destination, called mBLOG, for fashion, beauty, home and lifestyle news and trends at macys.com/mblog.

Each day of the week is dedicated to a specific topic, and embedded e-commerce enables readers to purchase featured merchandise directly from macys.com.

NEW YORK — Macy’s is positioning itself as a leader in fashion, beauty, home and lifestyle news and trends with launch of mBLOG at macys.com/mblog. According to the company, the website will include tips from Macy's staff as well as experts from such sites as Fashionista.com and FoodRepublic.com. 

BENTONVILLE, Ark. — Walmart announced that it has donated $5 million to the Smithsonian Institution to support the construction of the National Museum of African American History and Culture (NMAAHC) in Washington, D.C.

The NMAAHC was established in 2003 by Congress, making it the 19th Smithsonian Institution museum. It will be the only national museum devoted exclusively to the documentation of African-American life, art, history and culture.

WASHINGTON — The National Retail Federation announced that it has asked the Commerce Department to delay implementation of a controversial plan to vastly expand Internet domain names, saying retailers and other businesses need more information before moving forward.

Pittsburgh -- Dick’s Sporting Goods announced it is opening five stores this week.

The retailer will be opening stores at Fort Smith Pavilion, Fort Smith, Ark.; Springbrook Prairie Pavilion, Naperville, Ill.; Indian Mound Mall, Heath, Ohio; The Shops at Stonewall, Gainesville, Va.; and Lisbon Landing, Lisbon, Conn.

WAYNE, N.J. — Toys“R”Us announced it will once again offer 10% back on purchases made by new and current members of its loyalty program, Rewards“R”Us, this holiday season. Beginning Sunday, Oct. 30 through Christmas Eve, Rewards“R”Us members can earn 10% back in “R”Us Dollars for every dollar spent on qualifying purchases. “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases, the company said.

Issaquah, Wash. — Costco Wholesale's donations to a Washington state voter initiative that would legalize liquor sales by private retailers have broken state records, according to published reports.

WAYNE, N.J. — The Toys"R"Us Children's Fund announced it will award $1 million in grants to 54 nonprofit organizations supporting children in the state of New Jersey. The grants will be distributed to the selected charities by Dec. 31 through the Fund's statewide giving initiative, which launched in March. According to the company, the grants will help to alleviate economic challenges and sustain organizations that favorably impact children across New Jersey, where both the Fund and Toys"R"Us Inc. are headquartered.