Marketing Tactics

Wayne, N.J. -- Toys “R” Us will again give its loyalty rewards members 10% back on holiday purchases.

The offer, whereby members of the chain’s rewards club get 10% back in “R Us” dollars for each dollar spent on qualifying purchases, is available from Oct. 30 through Christmas Eve. The promotional dollars will be sent to customers via email in January and can be used on future in-store purchases.

NEW YORK — Macy's announced that this week it will debut the new Giambattista Valli collection, the fourth in the retailer's series of limited-edition, designer capsules created exclusively for its Impulse department. 

Valli's first-ever collaboration will bring ultra-feminine, jet-set style to the affordable fashion arena for the holiday season, Macy's said. Giambattista Valli for Impulse only at Macy's" will be sold in approximately 225 Macy's stores nationwide and on macys.com/impulse beginning Oct. 26.

Minneapolis -- Target Corp. confirmed Tuesday that its website crashed for the second time in six weeks, going down at approximately 12:50 p.m. EDT and then coming back up two hours later, at 2:50 p.m. EDT.

Target.com also crashed on Sept. 13, after the retailer’s online introduction of its new line of Missoni apparel and items.

Target has not yet said what caused Tuesday’s crash.
 

AUSTIN, Texas — Whole Foods announced that in just six weeks, its shoppers donated more than $2 million in stores and online to support the School Garden Grant Program, the first major initiative of the Whole Kids Foundation. In partnership with FoodCorps, the Foundation will fund $2,000 grants for schools in the United States and Canada to support the launch or expansion of school gardens.

One thing retailers learn, some of them the hard way, is to take no competitor lightly. Consider the case of Dollar General and a toy promotion it is running for the holidays.

Target is facing new holiday pricing pressure as Walmart announced the launch of its Christmas price guarantee.

Customers who purchase eligible products at Walmart anytime between Nov. 1 and Dec. 25, and then find those same products advertised for less at another store, will receive a Walmart gift card for the difference through Dec. 25.