TRU entices shoppers with 10% back rewards

WAYNE, N.J. — Toys“R”Us announced it will once again offer 10% back on purchases made by new and current members of its loyalty program, Rewards“R”Us, this holiday season. Beginning Sunday, Oct. 30 through Christmas Eve, Rewards“R”Us members can earn 10% back in “R”Us Dollars for every dollar spent on qualifying purchases. “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases, the company said.

New for this holiday season, Rewards“R”Us members can also earn a complimentary 2012 Super Savers Pass when they spend $200 or more beginning Sunday, Oct. 30 through Saturday, Dec. 24, the company reported. The Super Savers Pass offers members more than $100 in savings, including exclusive coupons sent via e-mail each month in 2012.

“Since its introduction in 2008, our Rewards“R”Us program has grown to more than 24 million members, and we continue to look for ways to reward these loyal customers with special savings and value-added opportunities all year long,” said Greg Ahearn, chief marketing officer for Toys“R”Us, U.S. “By once again offering 10% back on holiday purchases, and with the introduction of the 2012 Super Savers Pass, Toys“R”Us is launching its biggest rewards ever for our best and most frequent shoppers this Christmas.”

Customers can sign up for this complimentary program at any “R”Us store nationwide or online at Toysrus.com/Rewards. Rewards“R”Us is open to anyone with no credit approval required, the company said.