Marketing Tactics

NEW YORK — MG Icon, the joint venture among Iconix Brand Group Inc., Madonna and Guy Oseary announced that that it is looking for the next stars of the national marketing campaign for Macy's exclusive Material Girl brand. The "Lucky Stars" model search will launch on Wednesday, Nov. 2 at Macy's Herald Square in New York and will culminate on Nov. 21 online at www.materialgirlcollection.com.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

JACKSONVILLE, Fla. — Winn-Dixie Stores announced that it is offering special bundles for tailgate, school or office parties, and for trick-or-treating to help customers get ready for Halloween. The grocer said it also is holding special pumpkin-decorating workshops for children this Saturday and Sunday afternoons at select stores. Any child visiting a Winn-Dixie store while wearing a Halloween costume on Saturday, Sunday or Monday will receive a fresh-baked cookie from the Winn-Dixie bakery.

Dallas -- Alliance Data Systems Corp. said Thursday that it has signed a new long-term agreement to provide private-label credit card services for Christopher & Banks.

Under terms of the agreement, Alliance Data will provide Christopher & Banks and CJ Banks with private-label credit card services, as well as beefed-up loyalty benefits.

New York City -- Prudential Douglas Elliman's Retail Group said Wednesday it has a arranged a long-term lease for The Harlem Wine Gallery at 752 Saint Nicholas Avenue, between 147th and 148th Streets in New York City.

The transaction is the second wine and spirit shop that the team has arranged on the corridor in recent months, following Unity Wines & Spirits at 704 Saint Nicholas Avenue.
 
 

MINNEAPOLIS — Target has partnered U.K. beauty expert Maria Hatzistefanis and is now carrying her Nip + Fab beauty brand in Target stores and online at Target.com.

Launched in 2010 and previously available only across the pond, Nip + Fab is now available in the United States through its partnership with Target.

Beauty mavens can select from 14 different Nip + Fab skin solutions and body blends, including Nip + Fab Tummy Fix, Nip + Fab Pigmentation Fix and Nip + Fab Dark Circle Fix.

Hatzistefanis also has created the Rodial beauty brand.

The fashion and retail blogospheres went into overdrive with complaints about how Target botched the launch of its latest and exclusive limited time collection, Missoni for Target. And shoppers across the nation took to Facebook, Twitter and other sites to share their frustrations. The folks who seemed to be the most put-out were those who ordered goods online.  After experiencing long delays and going through any number of hurdles before they were even able to place an order, many are now being told that their orders would be delayed or, even worse, canceled.

New York City -- The International Council of Shopping Centers said Wednesday it has created a social media application by Mobile Fridge, allowing users to view ICSC events and trends via smartphone.