Marketing Tactics

BENTONVILLE, Ark. — Sam's Club is offering a free digestive health screening this month.

The proverbial race to the bottom is nearing its conclusion as evidenced this week by Target’s decision to open Denver area stores on Thanksgiving Day. This development was overshadowed somewhat by the retailer’s decision to open stores at midnight on Black Friday, but it is no less significant simply because only one market is involved.

Fort Worth, Texas -- A holiday social media program has earned RadioShack top honors in a national media award event.

The retailer’s 2010 holiday social media program, supported by imc2 as RadioShack's social media agency, won in its category at the Fifth Annual Forrester Groundswell Awards.

WHITE PLAINS, N.Y. — Heineken USA has appointed a new senior director of regional marketing.

In his new role, Darrell Johnson will work with brand marketing, trade marketing activation and the regional marketing directors to develop a strategy and process for local programming that ensures consistent execution against national brand strategy at the local level, the company said.

Johnson will report to Heineken VP trade marketing and sales strategy Kheri Tillman.

AUSTIN — Whole Foods is supporting Share Our Strength's No Kid Hungry campaign with several promotions:

• Whole Foods will match donations up to $25,000 of funds donated online, WholeFoodsMarket.com/holidays, to the cause;

• When shoppers purchase gift cards from Nov. 16 through Dec. 31, Whole Foods will donate $1 for every card purchased to No Kid Hungry;

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

NEW YORK — MG Icon, the joint venture among Iconix Brand Group Inc., Madonna and Guy Oseary announced that that it is looking for the next stars of the national marketing campaign for Macy's exclusive Material Girl brand. The "Lucky Stars" model search will launch on Wednesday, Nov. 2 at Macy's Herald Square in New York and will culminate on Nov. 21 online at www.materialgirlcollection.com.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.