Marketing Tactics

Secaucus, N.J. -- Syms Corp. and its Filene’s Basement subsidiary said Wednesday that they have filed for Chapter 11 bankruptcy and will liquidate all stores and assets over the coming several months. Syms acquired the century-old Filene’s out of bankruptcy in 2009 for $63 million.

Bentonville, Ark. -- Walmart chief merchandising officer Duncan Mac Naughton expressed optimism about the retailer’s prospects for the holiday season and beyond during comments at a Bentonville Bella Vista Chamber of Commerce meeting with attracted more than 500 people. The function was held on Tuesday.

PLANO, Texas — JCPenney announced that it has launched a new, customizable feature on its website for its annual Angel Giving Tree Online partnership with The Salvation Army.

Indianapolis -- Electronics and appliance retailer Hhgregg reported Wednesday that net income for the quarter ended Sept. 30 rose to $6 million from $3.9 million in the year-ago period.

Sales for the period rose 29% to $618.6 million. Same-store sales rose 1.5%, returning to positive growth after a 5% decline last quarter.

By Chris Blees, amaaonline.com

It has been proven in past economic downturns that companies that invest heavily in the right kinds of marketing and strategic planning are the ones that will capitalize the most on the situation and likely thrive when the market turns around.

Baltimore -- Jacksonville, Fla.-based Regency Centers announced that it it has leased 10,774 sq. ft. of retail space to four new tenants at Festival at Woodholme, located in Baltimore.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that its Shop Your Way Rewards members can now receive 5% back on all qualifying purchases at Sears and Kmart stores through Jan. 28, 2012. 

"We know budgets are tight, so we want to reward our customers by offering them ways to stretch their dollar," said Dave Friedman, SVP and president marketing at Sears Holdings. "We believe this program will help families get more out of every visit to Sears and Kmart when they use their Sears card."

Arlington, Va. -- The Retail Industry Leaders Association on Tuesday issued a statement in response to Bank of America’s decision to abandon its plan to charge new fees on debit card users.