Marketing Tactics

LOS ANGELES — Retailers would be wise to focus more of their efforts on Cyber Monday this year, at least according to new research from IBISWorld, which found that Cyber Monday sales are expected to increase 12.4%. The firm expects Black Friday sales will only see marginal growth as consumers continue to move away from brick-and-mortar shopping. 

Chicago -- Jones Lang LaSalle announced Wednesday that it has launched an iPad app prototype for its retail leasing team to support the 98 million-sq.-ft. nationwide retail portfolio it manages. 

BELLEVILLE, Ill. — The Walmart Foundation has announced a two-year $750,000 grant to Veterans Green Jobs. With this funding, Veterans Green Jobs will connect with 1,000 veterans through its training and employment initiatives and place many of those veterans into full-time green sector jobs, the foundation reported. This is the latest commitment under the Walmart Foundation's recently announced five-year, $20 million giving initiative aimed at combating the high veteran unemployment rate.

Buffalo, N.Y. -- New Era announced it will open its 10th flagship, in the heart of downtown Chicago. The two-level, 4,500-sq.-ft. store, New Era's largest location to date, will sell licensed and New Era branded headwear, apparel and accessories for men, women and kids. The brand is best known for being the official on-field cap for Major League Baseball.

The nearly 1,000 stores Gap Inc. operates under various nameplates that will be open on Thanksgiving are the latest indication of the extreme measures required of retailers to grow holiday sales during challenging and intensively competitive times.

GOODLETTSVILLE, Tenn. — Dollar General announced that throughout November, shoppers can record a message of gratitude or send a care package through www.dollargeneral.com/military.

PLEASANTON, Calif. — Safeway has announced its stores raised $14.5 million in October for breast cancer research. The company thanked its customers and employees for their commitment to finding a cure for the most common form of cancer for women.

"We continue to be humbled by the generosity of our customers and the commitment our employees have for the cause," said Larree Renda, EVP Safeway and chair of the Safeway Foundation. "This kind of fundraising outcome will have a real and measurable impact on the science of finding a cure."

WOONSOCKET, R.I. — As Veterans Day approaches, CVS/pharmacy is reminding all Americans, including veterans, military service members and their families, about the importance of getting a flu shot for protection against the flu.

In addition, to honor military heroes, CVS/pharmacy will donate $3 to the USO for every flu shot given at CVS/pharmacy and MinuteClinic during the week of Veterans Day, Nov. 6 to 12, up to $50,000.