Marketing Tactics

Seattle -- Starbucks Corp.’s fiscal fourth-quarter profit jumped nearly 29%, beating Wall Street estimates on strong sales around the globe. The company earned $358.5 million in the quarter, up from $278.9 million last year. Revenue rose 7% to $3 billion, with some benefit from foreign exchange rates. Same-store sales increased 9%, with a 10% rise in the United States.

HOFFMAN ESTATES, Ill.  — Sears Holdings has entered the future of staying connected to consumers introducing mobile shopping walls in high-traffic areas.

NEW YORK — Kohl's Corp. reported a 3.9% rise in same-store sales in October, better than analysts’ expectations, amid strong demand for its new Jennifer Lopez and Mark Anthony brands.

In a statement, CEO Kevin Mansell said that customers responded favorably to the pair of new brands, as well as the company's marketing programs.

“As we enter the important fourth quarter, we plan to continue our investment in marketing, especially digital and broadcast, to drive customer traffic and broaden our reach,” he said.

New York City -- Costco Wholesale Corp. reported a 9% increase in same-store sales in October, helped by strong performances in the United States and abroad, just short of the 9.2% increase predicted by analysts.

Costco’s same-store U.S. sales rose 9% and were up 8% overseas. Taking out inflation in gas prices and a slightly negative impact from foreign currencies, the metric increased 6% in the United State and 9% internationally.

Hoffman Estates, Ill. -- Sears and Kmart stores are debuting “mobile shopping walls” in high-traffic areas to reach customers who are traveling or on-the-go during the holiday season. The walls, which feature top toys from Sears and Kmart, provide Quick Response codes for each item so that customers can make purchases directly from their smartphones, giving customers an innovative and efficient way to accomplish their holiday shopping.

NEW YORK — While consumers remain concerned about the economy, it is not enough to damper their holiday shopping spirit. According to a recent Deloitte survey, while two-thirds (67%) of consumers expect the economy to stay the same or weaken next year, nearly 3-out-of-5 people (59%) will put aside economic worries and spend the same or more this holiday season. This is a slight decline from 2010 but an eight percentage point increase from 2009. 

COLUMBUS, Ohio — Big Lots reported that sales for the third quarter ended Oct. 29 were $1.1 billion, an increase of 6% compared with $1 billion for the third quarter of fiscal 2010. Comparable-store sales increased 1.7% for the third quarter of fiscal 2011.  

By Jay Samit, [email protected]