Marketing Tactics

Palo Alto, Calif. -- Shopkick, the location-based shopping app, announced that Old Navy has joined its partner alliance, with Shopkick walk-in rewards to be live in all of Old Navy's nearly 1,000 U.S. locations. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership's first weekend (Nov. 10 – Nov. 13), available exclusively through the Shopkick app.

PALO ALTO, Calif. — Old Navy has become the latest retailer to partner with Shopkick, a shopping mobile app that rewards shoppers for walking into stores. Customers who have the shopkick app on their smartphones will be able to receive walk-in rewards at any of Old Navy's nearly 1,000 U.S. locations, Shopkick reported. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership's first weekend (Nov.

New York City -- The Conference Board reported Wednesday that U.S. households are expected to spend an average of $497 on gifts this holiday season. Just 7% of consumers said they plan to spend more on holiday gifts this year, while approximately 40% plan on spending less than last year.

CINCINNATI — Macy's Inc. reported that earnings were 32 cents per diluted share for the third quarter of 2011, ended Oct. 29, compared with earnings of 2 cents per diluted share in last year's third quarter, or 8 cents per diluted share in last year's third quarter excluding expenses of 6 cents per share associated with the repurchase of debt.

When it comes to Black Friday, you’re either in or you’re out. If you’re like me, the whirlwind of retail chaos that swirls around shopping centers the Friday after Thanksgiving can feel a bit overwhelming. The sales and deep discounts are tempting, but wading through crowds and fighting for parking spaces is not my idea of a “happy” holiday. But I have plenty of friends and family – and I’m sure you do too – who look forward to Black Friday with the anticipatory excitement of kids on Christmas Eve.

LOS ANGELES — Retailers would be wise to focus more of their efforts on Cyber Monday this year, at least according to new research from IBISWorld, which found that Cyber Monday sales are expected to increase 12.4%. The firm expects Black Friday sales will only see marginal growth as consumers continue to move away from brick-and-mortar shopping. 

Chicago -- Jones Lang LaSalle announced Wednesday that it has launched an iPad app prototype for its retail leasing team to support the 98 million-sq.-ft. nationwide retail portfolio it manages. 

BELLEVILLE, Ill. — The Walmart Foundation has announced a two-year $750,000 grant to Veterans Green Jobs. With this funding, Veterans Green Jobs will connect with 1,000 veterans through its training and employment initiatives and place many of those veterans into full-time green sector jobs, the foundation reported. This is the latest commitment under the Walmart Foundation's recently announced five-year, $20 million giving initiative aimed at combating the high veteran unemployment rate.