Marketing Tactics

York, Pa. -- The Bon-Ton Stores announced it has signed a new, multi-year private-label credit card program agreement with Alliance Data, a provider of loyalty and marketing solutions.

Reston, Va. -- Shoppers spent 14% more for online holiday spending during the week ending Dec. 18, according to comScore. Online spending totaled $6.4 billion for the week, making it the busiest week ever in online holiday shopping.

Shoppers have spent almost $32 billion online for the holiday season to date, a 15% increase from a year ago, comScore reported. The period includes the first 48 days of the holiday season spanning the months of November and December, according to comScore.

SOLON, Ohio — Macy's is partnering with Earthworks System LLC, a provider of 100% recycled PVC sheets for the plastic card industry and plastic card recycling programs, to provide its customers with a recyclable gift card program for the retailer’s customers. 

San Diego -- Transaction Wireless announced that Sport Chalet has selected the Transaction Wireless cloud-based gift card platform to deliver personalized plastic and e-gift cards with added marketing capabilities to drive digital promotional campaigns when delivering notifications to gift card recipients.

Bethesda, Md. -- Archiecture and design firm Streetsense said Monday it has created an all-new interior design scheme for La Madeleine French Country Cafe, a national chain of French-themed fast-casual restaurants.

A 1,194-sq.-ft. restaurant using the new prototype design is now open at Northpark Center in Dallas, while another is under construction in Tulsa, Okla. La Madeleine also has engaged Streetsense to design two new stores planned for the Washington, D.C. metropolitan region, one in Tysons Corner, Va., and one in Silver Spring, Md.

WOONSOCKET, R.I. — With Christmas less than a week away, CVS Caremark is reminding shoppers that they can find gifts and deals at their local CVS/pharmacy.

Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?

With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.

Bentonville, Ark. -- Wal-Mart Stores said Monday that, on the eighth day of its "12 Days of Giving" Facebook campaign, it is awarding $140,000 to nine nonprofits aiding veterans, active members of the military and their families.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.