Marketing Tactics

Bentonville, Ark. -- Walmart said Friday that, on the fifth day of its "12 Days of Giving" Facebook campaign, it is awarding $130,000 to 13 nonprofits that are helping restore communities after natural disasters. Communities in Alabama, Connecticut, Missouri, Nebraska, New Jersey, North Carolina, North Dakota, Pennsylvania, Texas and Wyoming will receive contributions from Walmart Foundation, the retailer’s philanthropic arm.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations.

MINNEAPOLIS — Target announced that its Shaun White home line will debut at Target stores and Target.com the week of Dec. 26. 

The debut home line is a limited time only collection that includes bedding, lamps, wall decals, curtains, storage bins, a skateboard rack and piggy banks, the company said. Items will be in stores through June 2012. Priced affordably, the collection ranges from $9.99 to $89.99.

WASHINGTON, D.C. -- The National Retail Federation said Thursday that it has upwardly revised its holiday forecast, now expecting holiday sales to rise 3.8% this year to a record $469.1 billion. 

NRF’s initial forecast, announced on October 6, called for anticipated sales growth of 2.8%. While a 3.8% sales increase is considerably above the 10-year average sales increase of 2.6%, it is still lower than the 5.2% increase the retail industry saw last year, said NRF.

RESTON, Va. -- Data released Wednesday by comScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year-over-year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

The most recent week (week ending Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15% growth rate, according to the report.    

WAYNE, N.J. — Toys"R"Us Has announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, Dec. 20 and continuing through 10 p.m. on Christmas Eve.

In conjunction with continuous shopping during the last few days leading up to Christmas, Toys"R"Us will hold a two-day sale from Tuesday, Dec. 20 to Wednesday, Dec. 21.

WAYNE, N.J. -- Toys"R"Us announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, Dec. 20 and continuing through 10 p.m. on Christmas Eve.

In conjunction with continuous shopping during the last few days leading up to Christmas, Toys"R"Us will hold a two-day sale from Tuesday, Dec. 20 to Wednesday, Dec. 21.

WASHINGTON — The National Retail Federation is putting its faith in the holidays by upgrading its spending forecast for the season.

After initially anticipating sales growth of 2.8%, the NRF said it now expects holiday sales to rise 3.8% to $469.1 billion. The projection may be lower than the 5.2% increase the retail industry saw last year, but the group said a number of factors, such as strong year-over-year sales and the fact that not all consumers have completed their holiday shopping lists, could provide the industry with a great gift after all.

SAN FRANCISCO — JoS. A. Bank's mobile checkout on Black Friday saw an increase of over 3,000%, compared with its previous daily average.

The m.josbank.com site, powered by 5th Finger's RedShop, has been in operation since early 2011 and offers on-the-go shoppers a detailed product catalog, reviews, educational tools and offers. "JoS. A. Bank considers mobile a critical part of its multichannel strategy, and another way to provide customers with a friendly, quick, and convenient shopping experience,” said Pete Zophy, divisional VP of Ecommerce.