Marketing Tactics

C’mon people. Christmas comes the same time every year and every year there are those scrambling to make last-minute purchases. Walmart is looking to appeal to this shopper segment with some interesting solutions that leverage its multichannel capabilities and give new meaning to the phrase “last minute shopping.”

The company’s Pick Up Today service was being aggressively promoted with email marketing and social media efforts to remind gift-givers products ordered online by noon on Christmas Eve would be available for pick up in store by 6 p.m.

CHATSWORTH, Calif. — Rite Aid is planning to roll out 3-D holographic display kiosks in its stores next year, according to the kiosks' manufacturer.

In a letter to shareholders, Provision Interactive Technologies president and CEO Curt Thornton wrote that it would place its 3-D Reward Centers in Rite Aid stores, starting with 200 locations and, according to the agreement between the two companies, eventually installing the kiosks in up to 4,800 stores. Rite Aid currently has 4,679 stores.

REI (Recreational Equipment, Inc.) has opened its first Manhattan location, in the landmarked Puck Building in SoHo. The 35,000-sq.-ft. space (14,000 sq. ft. of selling space) has been restored to honor the iconic building’s more-than-century-old history — with a respect to detail evident throughout. How did REI come to select the Puck Building?

PLEASANTON, Calif. — Safeway, in a release issued Wednesday, thanked its customers and employees for their generosity for donating food and toys to a number of Safeway Foundation charities this holiday season.

Mall barricade systems have evolved greatly in recent years, in terms of both the way they are engineered to their graphic applications. Perhaps the biggest change has been the transition from drywall barricades to modular ones. Chain Store Age spoke with Bob Putnam, president of Boston Barricade Co., Vero Beach, Fla., about the latest trends in barricades. 

How have mall barricades evolved over the years?

WHITE PLAINS, N.Y. — Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

Tank joins Heineken USA from General Electric, where she most recently led corporate relations for “Healthymagination” – GE’s $6 billion commitment to bringing better health to more people. Additionally she led the launch of a $1 billion global cancer campaign in September 2011, which included a $100 million open innovation challenge around breast cancer diagnostics.

By Craig Johnson

Despite being only the penultimate Saturday before Christmas, 2011’s “Super Saturday” December 17 broke the all-time record for holiday spending, with an estimated $26 billion in total retail sales, according to retail consultancy Customer Growth Partners. The total was just shy of the record $27 billion spent on Black Friday.

NEW YORK — Best Buy has informed some customers that it will not be able to fill their online orders, just days before Christmas, according to the Associated Press.

The chain said late Wednesday that "overwhelming” demand for some products from Bestbuy.com has led to a problem redeeming online orders made in November and December, the report said.